{"product_id":"this-is-marketing-building-a-storybrand-seth-godin-donald-miller-2-book-marketing-branding-combo","title":"This Is Marketing + Building a StoryBrand | Seth Godin \u0026 Donald Miller | 2-Book Marketing \u0026 Branding Combo","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eTwo essential books for entrepreneurs, marketers, business owners and anyone who wants to understand modern marketing and brand communication.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e📙 \u003cstrong\u003eThis Is Marketing – Seth Godin\u003c\/strong\u003e\u003cbr\u003eSeth Godin challenges traditional ideas about marketing and explains why successful marketing is about \u003cstrong\u003eunderstanding people, building trust and creating meaningful connections\u003c\/strong\u003e rather than simply trying to reach as many people as possible. The book explores positioning, customer needs, empathy, storytelling and building a loyal audience.\u003c\/p\u003e\n\u003cp\u003e📕 \u003cstrong\u003eBuilding a StoryBrand – Donald Miller\u003c\/strong\u003e\u003cbr\u003eDonald Miller introduces the \u003cstrong\u003eStoryBrand framework\u003c\/strong\u003e, helping businesses clarify their message so customers quickly understand what they offer and why it matters. The book focuses on positioning the customer as the hero and the brand as the guide, with practical applications for websites, advertising, sales and marketing communications.\u003c\/p\u003e\n\u003cp\u003eTogether, these books provide a useful foundation for \u003cstrong\u003emodern marketing, brand positioning, customer communication and business growth\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e📚 Books Included\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eThis Is Marketing: You Can't Be Seen Until You Learn to See\u003c\/strong\u003e — Seth Godin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding a StoryBrand: Clarify Your Message So Customers Will Listen\u003c\/strong\u003e — Donald Miller\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTotal: 2 Books\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e2-book marketing and branding combo\u003c\/li\u003e\n\u003cli\u003eModern marketing principles\u003c\/li\u003e\n\u003cli\u003eBrand messaging and positioning\u003c\/li\u003e\n\u003cli\u003eCustomer-focused marketing\u003c\/li\u003e\n\u003cli\u003eStorytelling for business\u003c\/li\u003e\n\u003cli\u003eSuitable for entrepreneurs and business owners\u003c\/li\u003e\n\u003cli\u003eUseful for marketers and content creators\u003c\/li\u003e\n\u003cli\u003ePractical business and personal development reading\u003c\/li\u003e\n\u003cli\u003eExcellent combo for startup and small-business owners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eDetail\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eInformation\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCombo Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2-Book Set\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBooks\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eThis Is Marketing + Building a StoryBrand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAuthors\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSeth Godin + Donald Miller\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLanguage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGenre\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBusiness \/ Marketing \/ Branding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSKU\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eRIBL-TMB-002\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eEdition \/ ISBN Information\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThis Is Marketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISBN-13: \u003cstrong\u003e9780241370148\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublisher: Penguin Books Ltd\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePages: \u003cstrong\u003e288\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublication date: November 15, 2018 \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBuilding a StoryBrand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe original edition shown in the image is the \u003cstrong\u003eBuilding a StoryBrand\u003c\/strong\u003e edition rather than \u003cem\u003eBuilding a StoryBrand 2.0\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003eA commonly listed original hardcover edition has ISBN \u003cstrong\u003e9780718033323\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe newer \u003cstrong\u003eBuilding a StoryBrand 2.0\u003c\/strong\u003e is a separate updated edition, with paperback ISBN \u003cstrong\u003e9781400253715\u003c\/strong\u003e and 304 pages. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Because \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e has multiple editions, \u003cstrong\u003edo not use an ISBN from a different edition as the GTIN for your stock\u003c\/strong\u003e. Match the ISBN printed on the physical book you are selling.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eAbout the Authors\u003c\/h2\u003e\n\u003ch3\u003eSeth Godin\u003c\/h3\u003e\n\u003cp\u003eSeth Godin is an entrepreneur, speaker and bestselling business author known for books including \u003cem\u003eThis Is Marketing\u003c\/em\u003e, \u003cem\u003ePurple Cow\u003c\/em\u003e, \u003cem\u003eLinchpin\u003c\/em\u003e and \u003cem\u003eThe Dip\u003c\/em\u003e. His work focuses on marketing, ideas, leadership, creativity and how businesses build meaningful connections with customers. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eDonald Miller\u003c\/h3\u003e\n\u003cp\u003eDonald Miller is the author of \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e and other business books. His StoryBrand approach focuses on making business communication simple and clear by helping brands explain their value from the customer's perspective.\u003c\/p\u003e\n\u003ch2\u003eWho Should Read This Combo?\u003c\/h2\u003e\n\u003cp\u003ePerfect for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEntrepreneurs\u003c\/li\u003e\n\u003cli\u003eSmall-business owners\u003c\/li\u003e\n\u003cli\u003eDigital marketers\u003c\/li\u003e\n\u003cli\u003eBrand managers\u003c\/li\u003e\n\u003cli\u003eStartup founders\u003c\/li\u003e\n\u003cli\u003eContent creators\u003c\/li\u003e\n\u003cli\u003eSocial media marketers\u003c\/li\u003e\n\u003cli\u003eFreelancers\u003c\/li\u003e\n\u003cli\u003eE-commerce business owners\u003c\/li\u003e\n\u003cli\u003eStudents of marketing and business\u003c\/li\u003e\n\u003cli\u003eAnyone building a personal or business brand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Reader in Bookland","offers":[{"title":"Default Title","offer_id":45742263533637,"sku":null,"price":398.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/9926\/3813\/files\/thisismarketing_buldingastorybrand.png?v=1789263833","url":"https:\/\/readerinbookland.com\/products\/this-is-marketing-building-a-storybrand-seth-godin-donald-miller-2-book-marketing-branding-combo","provider":"Reader in bookland","version":"1.0","type":"link"}